Client:
Sunrise Coffee Co.
Branding Challenge:
The company’s current brand identity is outdated, inconsistent, and does not reflect its values and vision. The company wants to rebrand itself to attract new customers, retain loyal ones, and stand out from the crowd.
Project Type:
Branding
Identity Design
Packaging
Date:
2024
Branding Strategy | Sketching the Logo:
• Features a coffee bean at the heart of a coffee cup, radiating like the sun.
• Reflects the energy and vitality of early mornings, aligning with the brand name, Sunrise Coffee.
• The coffee bean design resembles the letter ‘S’, representing the initial of Sunrise.
Typography and Color Palette:
Font:
• “Libel Suit” was chosen for its elegance and readability.
• The new font was specifically chosen for its subtle resemblance of the letter ‘e’ to the shape of a coffee cup.
Colors:
Chrome Yellow for the Coffee Bean:
• This vibrant color represents energy, optimism, and the start of a new day.
• It symbolizes the sun rising over the horizon, welcoming customers to a fresh morning cup of coffee.
Cafe Noir for the Logo Outline:
• This deep brown color evokes the rich, earthy tones of freshly brewed coffee.
• It adds warmth and sophistication to the overall design.
Rodeo Dust for the Coffee Cup:
• Rodeo Dust is a muted beige with gray undertones, reminiscent of calm desert landscapes.
• It creates an understated elegance and complements the other colors.
Packaging:
Design Challenge:
Aesthetic vs. Cost-Efficiency
Color Streamlining:
• Previous packaging dazzled with colors but incurred expenses.
• Solution: Opted for a single color—Cafe Noir—for logo and text. Economical and stylish.
Simplicity Triumphs:
• Removed images, leaving only coffee names.
• Simplicity communicates clarity and elegance.
Design Concept: Warmth and Community:
• Reflects Sunrise Coffee Co.’s friendly vibe.
• Invites customers to savor their morning cup of coffee.
Material Selection: Cotton Paper:
• Exudes elegance and sophistication.
• Mirrors the cozy atmosphere inside Sunrise Coffee Co.
• Aligns with the café’s commitment to sustainability.
Color Palette: Inspired by the Café’s Environment:
• Symbolizes energy, optimism, and the dawn of a new day.
• Pays tribute to the café’s essence.
• Mirrors the café’s inviting interior.
• Reminiscent of freshly brewed coffee.
