Client:
WaffleWhiz

Branding Strategy:
WaffleWhiz, a new Canadian café, brings a touch of magic to dining with a cohesive, whimsical brand identity. The white-on-black logo creates a striking visual, extending across all branding materials—website, brochures, business cards, and social media—for a consistent, enchanting experience. The predominantly black environment and plates serve as a backdrop for vibrant, colorful elements, enhancing the magical atmosphere and helping WaffleWhiz stand out in a competitive market.

Instagram Showcase:
The picture above is an example of the work I did for WaffleWhiz’s Instagram. It showcases the logo and tagline in a visually appealing format designed to engage and attract followers on social media.

Project Type:
Branding/Identity Design
Social Media Design
Print Design
Web Design

Date:
2024

Crafting a Magical Brand Identity:
The journey to create the WaffleWhiz logo began with a spark of creativity and a touch of AI magic. Collaborating with AI tools like Copilot, I brainstormed to find the perfect, fun, and unique name that would capture the essence of the brand. Thus, WaffleWhiz was born.

The logo design process started with the font “Two Turtle Doves,” which was then meticulously customized to reflect the playful and magical nature of WaffleWhiz. The result is a distinctive and inviting logo that stands out with its white-on-black color scheme, creating a striking visual impact.

The tagline, “WHIZ-TASTIC WAFFLE CREATIONS !” adds a humorous and engaging touch, perfectly complementing the brand’s identity. This logo is not just a symbol; it’s the heart of WaffleWhiz’s cohesive brand identity, extending across all branding materials—from the website and brochures to business cards and social media.

Trifold Brochure Design:
A sleek and cohesive design that reflects the magical theme of WaffleWhiz, combining vibrant colors with a clean layout to create an engaging and informative customer experience.

Website (Web Design):
The picture above showcases what makes WaffleWhiz truly magical. The user-friendly website was designed and developed to extend this magical theme, ensuring a seamless and enchanting online experience for visitors.

In the section above, you will find the entire page of the website, which you can scroll through to see the whole design.

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